Objective: Create a sustainable visual identity and label design for a custom Kombucha brand. Choose a name, theme, and three unique flavors, designing eco-friendly labels for glass bottles that reflect the brand’s commitment to reducing waste.
Process: For this project, I began by creating a name and brainstorming logo ideas. The logo reflects the brand’s focus on environmental sustainability. The name Spring Fizz evokes the freshness of spring and its natural beauty. I chose bright colours and simple graphics that align with the theme. For the ad campaign, I emphasized the “spring” aspect of Spring Fizz to highlight its connection to nature.
